Work with Ishani
Become a category of one.
Work directly with Ishani to find what makes your business impossible to compare, and build your brand around it. Join eight founders for a full VIP Day, or start with a one hour Advisory Call.
Why category of one
Most businesses compete. A category of one gets chosen.
When customers can compare you to someone else, you end up competing on price, speed, or who posts the most. A category of one is a business so clear about who it's for and what makes it different that there's nothing to compare it to. That's what Ishani helps you build.
Your business is working, but you've outgrown the way you talk about it.
You can explain what you do in 20 minutes, but not in one sentence.
People like you, but they still compare you to cheaper options.
VIP Day Coming soon
Months of strategy. In one day.
Eight founders, one room, one day with Ishani. You'll do the brand and messaging work that usually takes months, and leave with a clear plan to become a category of one. The next date is being finalized now. Join the waitlist to hear first and get first pick of seats.
- Date
- Coming soon
- Location
- Edmonton
- Seats
- 8 founders
- Investment
- $1,750 CAD Includes $750 retainer credit
What it solves
Months of guessing. Solved in one day.
You explain your business in 20 minutes and people still don't get it.
You leave with one clear sentence that makes them say "that's me."
Customers compare you to cheaper options.
You define your category of one, so there's nothing to compare you to.
You're posting, but it isn't bringing in customers.
You get the core messages your customers actually need to hear.
Every month feels like starting marketing over from scratch.
You walk out with a 90 day plan, in the right order.
One big question has been keeping you stuck for months.
You work through it live, with answers from Ishani and a room of founders.
The value of one day
Most founders spend months trying to figure this out on their own, while their marketing keeps missing. A VIP Day compresses that work into a single day, so you stop losing time, money, and momentum.
$1,750 CAD
Includes a $750 credit toward an Entropy retainer, to use whenever you're ready for us to run it with you.
The agenda
How the day runs.
- 9:00 am
Arrive and settle in
Coffee, introductions, and what each founder wants to walk away with.
- 9:30 am
Find what's broken
A guided diagnosis of your brand, message, audience, and offer, to find what's quietly holding you back.
- 11:00 am
Your category of one
Define what makes you impossible to compare: who you're for, the problem you solve best, and why you're the only choice.
- 12:30 pm
Lunch and conversation
Time to connect with seven other founders building something real.
- 1:30 pm
Build your message
Turn your positioning into your one sentence and the core messages your customers need to hear.
- 3:00 pm
Hot seats with Ishani
Focused time on each founder's biggest question, with feedback from Ishani and the room.
- 4:00 pm
Your plan
Map your next 90 days of marketing, in the right order, so you can start the next morning.
- 5:00 pm
Wrap up
Final reflections, next steps, and a drink to celebrate.
What you leave with
Clarity you can use tomorrow.
Your category of one
A clear position that sets you apart, so customers stop comparing you to anyone else.
Your one sentence
A simple way to say what you do and who it's for, plus the core messages behind it.
Your 90 day plan
A practical marketing plan with your next steps, in the order that matters.
Start with one hour
The Advisory Call. Clarity, in one conversation.
Not ready for a full day? In one focused hour, get an expert outside view of what's holding your growth back, plus a written plan to fix it. It's the hour that saves you months of guessing.
You know something isn't working, but you can't see what.
Get a clear diagnosis of what's holding your growth back, based on a review of your business before the call.
You're spending on marketing that isn't bringing in customers.
Find out whether it's your message, your audience, or your offer, and what to fix first.
You have a long list of ideas and no idea where to start.
Leave with a written action plan, your priorities in order, and what to stop doing.
You're making every marketing decision alone.
Get clear next steps you can act on yourself or hand straight to a team.
- Length
- 1 hour
- Before the call
- Business review
- You receive
- Written action plan
- Investment
- $550 CAD
Meet Ishani
Big company strategy. Built for founders.
Ishani is the founder and creative director of Entropy Creative. She spent a decade in business consulting at Deloitte and EY, helping CEOs and Fortune 500 leadership teams grow through major change. She holds an MBA in Organizational Behaviour from Queen's University.
Ready to get clear?
Start with a call.Advisory Calls are limited each month.