Find your
category of one.

Blending in when you shouldn't be.

From blending in to unmistakable.

Pick your starting point.

4 months · 6–8 founders only

The Category of One Circle

Your business is good. The problem is nobody outside your head knows that yet. Over 4 months, in a small room with other founders instead of alone at your laptop, you'll build the actual marketing strategy your business has been missing, and walk out with real assets in hand, not a plan to make them someday. In-person in Edmonton or virtual.

→Leave with your actual pitch, the one you say when someone asks "what do you do," built and tested in the room

→A complete marketing strategy by the end, the same depth we charge $4,500 for one-on-one

→A full day of professional content creation, so you leave with real posts, not just a content calendar

→Brand photos done, the ones you've been putting off for a year

$3,500 full 4-month cohort

Get on the Waitlist

Ongoing · by application only

Category of One Advisory

For founders and executives who want a standing thinking partner, not a one-off answer. This is where the leadership calls, career forks, and positioning questions that come up between the big projects actually get worked through.

→Two 45-minute calls per month

→Async voice notes or messages between calls for anything time-sensitive

→A standing relationship, not a stack of one-off appointments

→Used for things like: a pitch or rebrand decision, weighing a hire or a pivot, or your own next career move

1.Apply below with a few lines on where you're at

2.A short call to confirm it's the right fit, both ways

3.Start monthly, 3-month minimum

Apply Now

The Circle caps at 8 founders per cohort, and Advisory is capped by design too. Once a round fills, the next one waits until the following quarter.

A decade building brands.

10+ years in brand and marketing, experience across two of the Big Four consulting firms, an MBA in Organizational Behaviour from Queen's University, and a Prosci certification in change management. I help founders and creators find the positioning nothing else can copy.