About Entropy Creative
Your outsourced marketing team.
Strategy, content, and social media, planned and run for you, so your business can be understood, remembered, and chosen.
Who you'll work with
Meet the team.
A small core team, on purpose. You work directly with the people doing the thinking.
Ishani
Founder and Creative Director
Ishani is the founder and creative director of Entropy Creative. For a decade, she has worked in business consulting at Deloitte and EY, helping CEOs, business owners, and Fortune 500 leadership teams grow through major change.
She brings that same thinking to growing businesses. At Entropy, she leads strategy and creative direction for every client and runs VIP Days, where eight founders spend one day doing the brand and messaging work that usually takes months.
Her path started behind a camera, as a brand photographer for more than 250 businesses. It's where she first learned that a business only looks good when it's clear about what it stands for.
- Consulting
- A decade at Deloitte and EY
- Industries
- Financial services, real estate, energy, utilities, public sector
- Specialties
- Business transformation, brand strategy, change management, AI enablement
- Education
- MBA, Organizational Behaviour, Queen's University. BCom, University of Alberta
Gill
Senior Content Strategist
Gill is a Senior Content Strategist at Entropy Creative with a background in photography, video, and graphic design. She supports clients across industries by developing clear content strategies and turning them into high quality social media, short form video, and visual assets.
Her approach blends structure with creativity, helping brands show up consistently while still feeling authentic, approachable, and aligned with their long term goals. Since joining Entropy in 2025, she has led the team behind more than 7,000 pieces of content and over 40 million views.
View Gill on LinkedInWhen you need more
Our trusted people.
We keep our core team small on purpose. When a project needs more, we bring in trusted specialists who fit the work. We scale up when you need more hands and scale down when you don't.
You get the right expertise for your project, and you only pay for what you actually need.
Featured specialist
Niranjana
Senior Brand Designer
Niranjana is a senior designer with a background in brand identity, campaign design, and motion direction. She spent 18 months as Lead Designer at Mandarin Oriental Jumeira, one of Dubai's Forbes five star properties, running design across 10 hotel outlets while mentoring the design interns on her team.
She treats every project as a full arc, from brief to final output, rather than a single deliverable on its own.
View Niranjana on LinkedInOur story
Big company strategy. Built for growing businesses.
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01
The gap in the middle
Too big for a freelancer. Too small for a big agency.
More people are starting businesses than ever. Every Canadian province grew its number of small businesses in 2025. But starting a business and keeping it growing are two very different things.
A business with real revenue and a real team is too big for a freelancer and too small for a big agency. So it gets stuck in the middle, working harder and getting less. We built Entropy for the ones in the middle.
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02
How it started
Ishani was doing strategy long before she called it that.
Ten years ago, she picked up a camera and slowly became a brand photographer, working with more than 250 businesses. Before every shoot, she had to understand the business first.
It turned out to be the same work she was doing at a much bigger scale. Through her time at two of the Big Four consulting firms, Deloitte and EY, Ishani has spent a decade helping CEOs and Fortune 500 leadership teams grow through big change. The questions were always the same ones small business owners ask. Why are we so busy but not growing? Why do people love what we do, but not enough of them are buying?
So when clients started needing more than photos, she said yes to the next small step. Then the next. In 2025, that became Entropy Creative.
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03
Where we are now
An outsourced marketing and creative team for growing businesses.
In 2025, Gill joined us as our Senior Content Strategist. With Gill leading our content, we've supported more than 20 clients in wellness, real estate, professional services, and construction.
We start by getting clear on what your business should be saying and who it should be saying it to. Then we create and run your marketing for you: your brand, your social media, your content, and your campaigns. Everything we make has one job, and that's bringing in more of the right customers.
Why we're called Entropy
Every business drifts. We put it back in order.
The science
Entropy comes from physics. It's the rule that everything naturally drifts from order to disorder over time. A tidy room gets messy. A hot coffee goes cold. Nothing stays organized on its own. It only returns to order when something puts energy back in.
What it looks like in business
Every growing business feels the same pull. A new service here, a new hire there, one more platform to post on. Each change makes sense on its own. Together, they pile up until the message is blurry, the marketing feels scattered, and nobody can say clearly what the business stands for.
Why we chose it
Because it's honest. Most owners who come to us think they've done something wrong. Usually they haven't. They grew, and growth gets messy. Our work is sorting out what matters most, fixing it in the right order, and keeping it that way.
Every business gets messy as it grows. It doesn't have to stay that way.
What we actually do
Find the problem. Fix it in order.
Every brand has at least one of four problems quietly killing its momentum. We call these the four entropies. We find the one costing you the most, then fix them in the right order.
Entropy 01 | Structural
Nobody knows what you stand for
You say too many things to too many people and land with no one. We fix this first, because until it's clear, everything else is wasted money.
Entropy 02 | Informational
Your message isn't landing
You know what you do, but your audience doesn't feel why it matters. We fix the message before we touch the channels.
Entropy 03 | Cultural
Your team doesn't live your brand
What you say outside doesn't match how you operate inside. That gap destroys trust faster than any bad campaign.
Entropy 04 | Psychological
Your buyer doesn't trust you yet
Everything looks right, but people almost say yes and don't. We fix the trust gap.
The Entropy Method runs in order: strategy, then identity, then content, then growth. Each step is built on the one before it. The order is the strategy.
How we operate
Three things we never skip.
Non negotiable 01
Strategy
Always before anything else
We don't design or post until we understand your business, your audience, and what makes you different.
Non negotiable 02
Honesty
Even when it's not what you want to hear
If something isn't working, we'll tell you. If we're not the right fit, we'll tell you that too.
Non negotiable 03
Ownership
You own everything we build
Every file, account, and asset is yours. We never hold your brand hostage.
Who we've worked with
Brands we've helped lead.
Health
Focus PhysiotherapyBrand identity, content strategy, and social media for a growing clinic.Health
ReconnectBrand launch, from strategy and identity to going live.Wellness
Circa Thermal StudioOutsourced marketing partner for Edmonton's first social sauna.Tech
ToastContent and brand storytelling for a community and talent platform.Retail
Smith & WightPositioning and visual identity for a retail brand.Real Estate
AnthemDigital content and creative direction for a major real estate brand.Beauty and Makeup
Maria RodriguezSocial strategy and content for a personal brand with real reach.Community and Non Profit
Realtors Community FoundationCampaigns and content to drive awareness and fundraising.
Let's talk about your brand.
Start with a free call. Tell us what's not working, and you'll leave knowing your next step.